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Revolutionizing Data Products with Dataception BRIM


Every product manager is on a quest to harness the power of data products. Why? Because data is the new gold mine, and the margins it offers are nothing short of spectacular. The value it brings to end users is undeniable. However, not all data products are created equal. The ones that truly shine are those that not only provide insights but do so in a way that's actionable, contextual, and even prescriptive. These are the real game-changers, far surpassing those that merely churn out aggregate metrics or offer diagnostic insights.

Creating these invaluable data products isn't a one-and-done deal. It's an iterative journey involving rapid development and continuous refinement. Yet, it's also a labor-intensive and painstaking process, often carried out manually.

At Dataception, we've embarked on a mission to empower product teams in crafting exceptional data products through embedded analytics. Enter Dataception BRIM, the comprehensive toolkit that equips advanced data products with predictive and prescriptive analytics, seamlessly integrating them into product workflows. We work hand-in-hand with the developers and product managers who rely on our platform, understanding the sweat and toil it takes to achieve product/market fit. That's why we're tirelessly innovating with AI-powered capabilities to make the path to a remarkable data product smoother than ever.

In our previous articles about BRIM, we delved into its game-changing features, such as automated insight generation, making information discovery a breeze for end users. Not all data products are created equal. The real gems among them are the ones that can swiftly unearth vital insights, provide invaluable context for decision-making, and offer prescriptive guidance. These are the true game-changers, far surpassing the ones that merely churn out aggregated metrics or assist in diagnostics. In this post, we'll unveil how BRIM leverages these capabilities to instantly generate data product elements.

The Challenge of Crafting Valuable Insights:

Identifying precisely which insights hold the most value can be a relentless journey, marked by constant iteration. Crafting useful analytics capabilities often requires labor-intensive, manual efforts, which can be both time-consuming and daunting

Meet Dataception:

That's where Dataception steps in to transform the landscape. We empower product teams with embedded analytics through our cutting-edge tool, the Dataception BRIM (Business Rules and Insight Manager). This comprehensive solution provides all the building blocks necessary for advanced data products to seamlessly integrate predictive and prescriptive analytics into their workflows.

Our Insider's Perspective:

What sets Dataception apart is our close collaboration with developers and product managers who build on our platform. We intimately understand the amount of hard work it takes to achieve product/market fit. That's why we're constantly innovating and developing AI-powered features to drastically reduce the effort needed to bring a stellar data product to market.

The BRIM Advantage:

In our previous discussions about the BRIM, we explored how its context-aware Natural Language Query (NLQ) and automated insight generation simplify information discovery. In this post, we'll delve into how the BRIM employs these capabilities to instantly generate data product features, catering to both no-code enthusiasts and pro-code developers.

Designing Visualizations with Ease:

The Dataception BRIM is an intelligent assistant designed to facilitate the design and formatting of visualizations, user experience (UX) customization, data storytelling, and issue troubleshooting. Powered by advanced machine learning algorithms, it effortlessly processes large data volumes and generates insights crucial for decision-making.

No-Code Visualization:

One of the BRIM's standout capabilities is its no-code visualization design. Non-developers can describe the desired widget, specifying details like title, color, and formatting. The assistant interprets these requests and generates the necessary JSON and JavaScript code to implement the widget. This streamlines the widget design process, allowing product teams to focus on data analysis. 

Dashboard Customization:

The BRIM also supports dashboard generation and customization. Users can leverage the assistant's capabilities to edit layouts, formatting, add filters, and summarize dashboard content. It offers recommendations based on best practices, ensuring effective dashboard design tailored to user needs.

Data Storytelling Mastery:

Data storytelling is another forte of the Dataception BRIM. It automatically creates dashboards, selects queries and visualizations, and provides textual insights to summarize key findings. This ensures that data stories are engaging, informative, and visually appealing.

Empowering End Users:

These capabilities extend beyond experimentation. Developers can empower end users to specify their required insights within a data product's UX logic. With minimal effort from the development team, analytics and visualizations become dynamic and highly personalized, adapting to each user's unique needs.

Troubleshooting Made Easy:

Lastly, the BRIM offers troubleshooting capabilities. Users can seek guidance on Sisense Fusion platform operations, drawing from a vast knowledge base. The assistant identifies common issues and suggests solutions, easing the troubleshooting process for developers and non-developers alike.

With the Dataception BRIM, we're revolutionizing the way product teams develop data products. Experimentation becomes affordable and efficient, propelling data products toward rapid product/market fit. We're paving the way for a future where data products truly deliver exceptional value to end users, backed by cutting-edge technology and user-centric design. Join us on this exciting journey!


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