Can Business Intelligence for CRM Help Attract and Retain Customers? Customer service and customer satisfaction are the backbone of customer relationships. In an effort to ensure customer satisfaction and retention, businesses spend a lot of time trying to understand buying behavior, customer expectations for product support, website support and product and service variety, as well as gaps in product and service offerings. If an organization can accurately monitor and measure customer service factors and customer satisfaction, it is easier to resolve issues and capitalize on opportunities and to anticipate customer needs and fill market gaps. The goal is always to attract new customers, retain existing customers and obtain those all important client references. Business Intelligence for CRM is crucial to business success. Your competitors have already embraced metrics and KPI for customer relationship management to provide objective metrics and understand what tasks an...