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Showing posts with the label Customer Behavior

Is Your Business Ready for Data Science?

 As data science and AI technologies become more integrated into everyday business processes, more and more companies are seeing their tremendous benefits. But there are challenges with successfully deploying AI in a manner that drives measurable business outcomes. I wanted to share with you some of the best ways to address those challenges and help your data science program succeed.  For more than a decade, numerous companies have expanded their business intelligence resources, investing heavily in analysis of past customer behaviour. That investment enabled them to develop rules-based recommendation engines, create better-performing sales strategies, segment consumers for marketing and product design purposes, and so on.  These types of descriptive and retrospective analysis have become table stakes for any growth-minded company – whether public or privately owned. Many even started dipping their toes into machine learning and AI with the goal of creating competitive di...