How organizations manage their data directly impacts their success or failure. The correlation between data analytics and intelligence to competitive advantage and growth has led to heavy investments in those technologies throughout the last decade. So, if you consider that content is the consumable form of data, then it follows that the era of big data has now given way to the era of big content. Employees, customers, partners, investors, and regulators – all internal and external stakeholders – are clamoring for content to stay employed, educated, entertained, and connected. And all these content consumers are more empowered than ever before, meaning organizations must harness not just the power of their data but also that of their content assets to meet information demands. This data-content continuum exists because of the inherent challenges and opportunities both data and content management share and because content is the form of data closest to your customers and other key audie...