Now a days, data of an enterprise said to be an asset. It is termed as next “OIL” . Since enterprises are digging for the data, it may be reason to name it! There are many process are driven by data! Data is used to take decisions! Many more incidents and claims are happening in the business world. What is reality? Or What is actually happening in this data world or world of data? Many brands invested into these tools and awaiting for the return on investment. ROI . Yes, data is truly big and happening word, however, it is not defined clearly! There are many pain points that should be addressed. There are many analytics options and one must put a big effort to choose. There are several technology related problems that we hear over and over from brands trying to leverage analytics to drive continuous, data-driven improvement across the enterprise. In this post let us discuss the pain points (No specific order!) 1) Single way process. Frequently, analysis is undert...