While data-driven digital platforms and the recent pandemic have opened new and novel opportunities for businesses to go beyond geographical borders and compete in truly global business environments, an average business faces tremendous pressure to demonstrate the value of their operations. With the rising importance of data as the new oil of a global business environment, data analytics strategy has become a core component of most business operations. Indeed, according to data industry expert and thought leader Bernard Marr, the International Institute for Analytics predicted that “by 2040, businesses using data would see $40 trillion in productivity benefits over competitors who are not using data.” However, many businesses still do not have a cohesive strategy for implementing data analytics in their organizations. The effectiveness of enterprise data analytics functions can be measured via “outcomes,” for which businesses need to develop a plan known as a data analytics ...