At the most basic level, data deduplication refers to the deletion and removal of redundant or duplicate data. It is an ongoing process to ensure no excess data is in your database, and that you’re using only a single copy of truth, or the golden record, for analytics or operations. Redundant or duplicate data can harm your business and your strategy in many ways, both in operational use cases and analytical use cases. From an operational perspective, you can’t answer questions like which account is the right one to contact? From an analytics perspective, it’s hard to answer questions like who are my top paying customers by revenue? Data deduplication has a lot of overlap with data unification, where the task is to ingest data from multiple systems and clean it. It also overlaps with entity resolution, where the task is to identify the same entity across different data sources and data formats. What are the benefits of deduplication? Data deduplication can benefit your business in a my...