Self-Serve Data Preparation and Augmented Data Prep Go Hand in Hand! I was talking to a friend the other day and she shared with me her experience at a recent business intelligence conference. She was a bit confused by some of the terminology and we spent a few minutes parsing the terms and talking about the concept of self-serve data preparation. She was confused by the fact that self-serve data prep and augmented data preparation are often mentioned in the same discussion. “If something is self-serve,” she said. “How can it be augmented? Self-serve seems to me to mean that a person can do it alone without assistance.” She considers ‘augmenting’ to be assisting. Well, in some ways she is correct. But, let me tell you what I told her. Augmented Data Preparation is designed to provide guidance, recommendations and auto-suggestions so that a user can work alone to get sophisticated results in a simple, intuitive, self-serve environment. Self-Serve Data Preparation ...